The Salem Witches | wnba team branding
Project Overview:
For the launch of the salem witches, a new team in the women’s national basketball association (wnba), i was tasked with creating a comprehensive brand guidelines manual. this manual serves as a foundational document that outlines the visual and conceptual framework for the team’s identity, ensuring consistency across all touchpoints from digital media to merchandise and stadium presence.
Project objective:
The objective of the project was to establish a cohesive brand identity that celebrates both the heritage of salem, massachusetts, and the strength and resilience of women in sports. drawing from the city’s rich history and the empowering narrative of witches, the salem witches needed a modern, bold, and captivating brand that would resonate with fans while honoring the team’s legacy and values.
logo usage:
Color palette:
typography:
Jersey standards:
values:
Item 1 of 23